New Managing Director at Softing Industrial Automation


As of November 1st, 2019, Frank Steinhoff took over the position of Managing Director at Softing Industrial Automation GmbH.

Effective November 1st, 2019, Frank Steinhoff is the new Managing Director of Softing Industrial Automation GmbH. He is based at the company's headquarters in Haar near Munich. Frank Steinhoff has many years of experience in medium-sized and corporate-oriented companies.

He was a member of the management board at Endress+Hauser (E+H), where he was responsible for worldwide research and development and industrial engineering at E+H Flowtec AG. On behalf of the Endress family, he founded the corporate start-up TrueDyneSensors AG for E+H, which addresses the technology of silicon-based microsensors. Most recently, he held the position of COO & CTO of Knoll Firmengruppe GmbH.

“We are pleased to have found in Frank Steinhoff an experienced automation expert for the position of Managing Director. Mr. Steinhoff has extensive experience in professional project management and in the expansion of promising business areas, including the digitalization of process and factory automation. He has an excellent network in the industry and will continue to successfully advance Softing Industrial's strategies,” says Dr. Wolfgang Trier, member of the Executive Board of Softing AG.

“I am very much looking forward to this new task and to working with a committed and experienced team,” says Steinhoff. Softing has a broad portfolio of software and hardware products for technology and data integration in a variety of factory and process automation industries. Overall, Frank Steinhoff believes that the company is very well positioned to implement the digital transformation, which affects both large and medium-sized companies. “As a specialist for networked digital communication, Softing is ideally positioned to act as a “digital bridge builder” between automation / OT / IoT and classical IT. We have a broad base and are therefore in a good starting position to support our customers in their digital transformation in a competent and experienced manner. There is currently a large market potential worldwide for the expansion of digital industrial networking. When it comes to practical implementation, it is important to take account of specific operational conditions and the direct benefits to the customer. Softing has, so to speak, the “digital lubricants” for networked automation and can support technology upgrade projects. As a system and solution partner to both company OT and IT, Softing offers secure solutions for integrating automation with cloud and IoT platforms. As a medium-sized company, we are at equal terms with many of our customers and speak their language. The customer with his specific needs comes first. Therefore, it is important for us to maintain a high-quality, long-term customer relationship, even after the successful implementation of our products. I look forward to working with the Softing Industrial team to further shape and significantly expand this in the long run.”

About Softing Industrial Data Intelligence

The key technologies of Softing Industrial's business area Data Intelligence are the implementation and improvement of efficient and reliable digital data exchange processes in industrial applications as well as the transfer of information between production and IT. These enable the integrated manufacturing of the future, which involves networked systems across different sites and a continual need to optimize equipment and production processes. Softing Industrial Data Intelligence thus serves the ever growing demands of the Industrial Internet of Things (IIoT) and Industrie 4.0.

Further information is available at


Press Contact:

Stephanie Widder

Marketing Communications Specialist

Industrial – Data Networks

Softing Industrial Automation GmbH

Richard-Reitzner-Allee 6

D-85540 Haar

Phone: +49-(0)89-45656-365